In terms of search engines there really is no competition; Google have 80% of the world wide search market and so it makes sense to concentrate your marketing budget on Google. The advertising system developed by Google called AdWords generates highly qualified leads and you only pay for customers who click to your site which minimises your risk. You also are totally in charge of your budget and are able to closely monitor how your adverts are performing. t4 offers training in setting up and managing AdWords campaigns but we’ve put together some top tips below that you should keep in mind in your online advertising:
• People are 30% more likely to book a holiday on a Monday or Tuesday. You might want to consider increasing or focusing your marketing spend on these days
• 15.9% of customers book their from the first website they visit, but only 1.9% book on the first visit to that website – so focus on your past visitors
• Make sure your website address is memorable, the more memorable the more likely people will revisit your site.
• Ensure you have a good presence for your hotel name on Search Engines – if you don’t appear in the natural listings, get your website in the paid listings
• Focus your marketing budget on the months people spend. January can be an important month for holiday bookings
• Advertise against common misspellings – lots of people can’t spell and the marketing is less competitive for these words
• Be creative in the keywords you advertise against – less popular words, can cost less and so give you a better return on investment
For more info on our AdWords training course contact us