An economic downturn is not bad news for all businesses for some it can be a real opportunity. It is a fact that during difficult times the gap between good and bad business widens and it also the time where great innovation takes place.
The online market place is growing with 17% of total consumer spending taking place online. That might not sound like much until you consider that 80% of consumers search online before making a purchase even though they may go on to make it on a more traditional way.
So in difficult times it makes sense to focus on your online presence.
One thing that you should look at is the optimisation of your website. Even if you don’t want to spend any money you can use some of the free tools to help make the most of what you have.
A recent tool to be launched by Google is ‘insights’ using this tool you can discover what search terms are being used and equally important which are not.
So for example if you have decided that an important keyword for your hotel is ‘budget hotel’ you can now check how many searches are made for that phrase looking at different time periods or even countries. This great tool takes some of the guesswork out of optimisation. And it is even free....
What are you waiting for? Click here for Google insights