Claire's blog

When you are running a hotel the welcome provided by the front office staff is very important and can affect the rest of their stay. It is vitally important that the initial impression is a good one and reassures the customer that they made the right hotel choice. There are a number of very simple tips that should be kept in mind by all staff who have direct contact with guests. We’ve put together a list of top 7 tips to form the basis of excellent customer service:

• A smile goes a long way!
• Eye contact with the customer before they speak to you

In terms of search engines there really is no competition; Google have 80% of the world wide search market and so it makes sense to concentrate your marketing budget on Google. The advertising system developed by Google called AdWords generates highly qualified leads and you only pay for customers who click to your site which minimises your risk. You also are totally in charge of your budget and are able to closely monitor how your adverts are performing.