Lisa's blog

An economic downturn is not bad news for all businesses for some it can be a real opportunity. It is a fact that during difficult times the gap between good and bad business widens and it also the time where great innovation takes place.
The online market place is growing with 17% of total consumer spending taking place online. That might not sound like much until you consider that 80% of consumers search online before making a purchase even though they may go on to make it on a more traditional way.

So in difficult times it makes sense to focus on your online presence.

So far the hotel industry in London has not been affected by the global downturn in the same way as the financial sector, however, the effects of high fuel bills and rocketing food prices are starting to take their toll. The impact of the economic problems in America will filter through to tourism in London sooner or later, so how to steer safely through the crisis?