As well as a useful on-line brochure, your website is one of the most effective promotional tools your hotel can have. However it is vital that amid the myriad of websites in the world wide web, your potential customers can find your hotel's website.
Search engine marketing
Search engine marketing is a strategic and cost effective form of promotion, however it can be very daunting to the novice. t4 partnership’s service will help you set up and activate an account with Google.
Being strategic with the marketing budget is important for all small businesses. You need to make sure that every penny spent gives you the maximum return on investment.
Google AdWords is the name of the advertising system created by Google and it is a highly targeted, cost effective advertising tool for small businesses. And unlike traditional advertising in magazines or guidebooks, you can track exactly how much you spend and much business is generated.
How can we help?
t4 partnership offer a training course to show you how to get the most out of Google AdWords. The course is a simple, step by step process to help you to understand both the strategy and the practicalities of running adverts on Google.
The course will cover:
• What is Google AdWords?
• How to set up an advertising campaign
• How to evaluate your advertising campaign
• Reports and troubleshooting
The training course will take place at your hotel for up to 3 members of staff and is tailored to your requirements and the particularities of hotel advertising. There are 2 sessions which each last 3 hours and you will also be provided with a written manual.
Additionally t4 partnership provides 2 months support by email and telephone after the training course has been completed so that you can access further advice when you need it.
At the end of the training course and support period you will be confident in the setting up and management of advertising campaigns. You will also be able to evaluate and optimise the campaigns to be certain that you are getting value for money.
Using Google AdWords strategically will mean that you can use a small budget to maximum effectiveness in a competitive market.
Interested but like more information? Please get in touch contact us
Our other marketing services; marketing audit, digital marketing audit, strategic marketing plan, social media marketing ,Google AdWords review, Google Analytics training, Google Analytics analysis and training.